- Wordmark: A wordmark logo consists of the company or brand name rendered in a unique and stylized typography. It focuses solely on the typography and relies on the text to convey the brand’s identity.
- Letter mark: Similar to a wordmark, a letter mark logo uses initials or acronym of the company name to create a distinctive logo. It condenses the brand name into a single or few letters to simplify and enhance recognition.
- Icon or Symbol: An icon or symbol logo features a unique and recognizable graphic element that represents the brand. It can be a simplified representation of a concept, object, or abstract symbol that reflects the brand’s identity or values.
- Combination Mark: A combination mark combines both text and an accompanying symbol or icon. It includes the company name along with a distinctive symbol, allowing for a versatile and memorable logo that works well in various contexts.
- Emblem: An emblem logo typically consists of a symbol or icon enclosed within a shape or container, often with the company name or slogan included. It has a traditional and classic look, resembling badges or seals.
- Abstract: An abstract logo uses shapes, lines, and colors to create a unique and visually interesting design that doesn’t directly represent a specific object or concept. It can be open to interpretation, allowing for a more creative and artistic approach.
- Mascot: A mascot logo features an illustrated character or figure that represents the brand. It adds a playful and memorable element to the logo and can help create a strong connection with the target audience.
Logos: The Good, The Bad, and The Ugly
Logos are an essential part of any business, brand, or product, but they come in all shapes and sizes. Just like you wouldn’t wear pyjamas to a job interview, logos should be appropriate to the context in which they’re used. Here are some examples of great logos, bad logos, and logos that are just plain ugly.
Symbol
A symbol logo is usually a single image that represents your company. It could be an abstract shape or a more literal image, like a lightbulb for an ideal company. A good symbol logo is easy to recognize and remember and can be used without the company name attached. However, a bad symbol logo is often unrecognizable or too similar to other logos in your industry. An ugly symbol logo is just plain tacky and will turn customers away. For example, it would be inappropriate to use the Nazi Swastika as a symbol of peace.
Abstract shape
A logo should be simple enough to be memorable, but complex enough to be unique. An abstract shape is a good middle ground – it can be easily recognizable, but still has enough room for interpretation.
An object
A logo is a graphical representation of a company’s name, trademark, or other identifying information. A good logo is one that is easily recognizable, simple, and memorable. A bad logo is one that is too complex, uses multiple colours or fonts, or is difficult to read. An ugly logo is one that is poorly designed, uses clip art or stock images, or looks dated. Logos are everywhere and are used to identify all sorts of companies, products, services, and institutions. Logos can be both good or bad depending on the design, but every business needs one in order to remain competitive in today’s world.
Wordmark
A wordmark is a type of logo that prominently features the name of the company, brand, or product. Usually, the name is written in a custom font or style to make it stand out. Think Nike, Coca-Cola, and Google. A wordmark can be an effective way to build name recognition.
Combination of ideas in logo design
A logo is a combination of text and imagery that represents a company or brand. It is the first thing customers will see when they encounter your business, so it’s important to make a good impression. There are three main types of logos: text-based, image-based, and combinations of both. Text-based logos are just that – they feature the name of the company or brand in a unique font or style.
The Golden Ratio effect on logos
In the world of logos, there are those that stand out for their beauty and appeal, while others fall flat. But what makes a good logo? One theory is that it has to do with the Golden Ratio. This mathematical equation produces a visually pleasing result that can be seen in many aspects of nature. When applied to design, it results in a harmonious composition that is pleasing to the eye. So if you’re looking to create a logo that will make an impact, keep the Golden Ratio in mind!
2D and 3D logos
. When designing a logo, it’s important to consider whether you want a 2D or 3D design. 2D logos are usually simpler and easier to reproduce, while 3D logos can convey a more complex message. However, both types of logos can be effective if used correctly.
