The Rise of AI-Generated Advertising

The era of AI-generated ads is upon us. If you found traditional advertising technology to be somewhat odd or unsettling, brace yourself for what lies ahead: platforms that allow marketers to leverage their data to create an endless array of AI-generated ads tailored specifically to individual viewers.

According to Digiday, TikTok’s Smart+ is entering the scene, competing with similar offerings from Meta and Google.

Marketers can now rely on TikTok’s AI to manage the heavy lifting—designing and delivering ads aimed at driving conversions, generating leads, or boosting app downloads. Adolfo Fernandez, TikTok’s director and global head of product strategy and operations for commerce, emphasizes that the focus is on simplicity and speed, eliminating the need for weeks of guesswork and extensive A/B testing.

Everything seems perfectly normal, right? What could possibly go wrong?