The Transformative Impact of Generative AI on Business
In the rapidly evolving landscape of business technology, generative AI has emerged as a game-changing force, poised to transform the way enterprise’s function. Recently, I had an insightful conversation with Pascal Brier, the Chief Innovation Officer and a member of the Group Executive Committee at Capgemini. Our discussion unveiled intriguing perspectives on the current state of generative AI adoption, the hurdles businesses face, and the promising future that lies ahead.
Current Trends in Generative AI Adoption
Generative AI has swiftly become a priority for corporate leadership. Brier highlighted that “approximately 96 percent of boardrooms currently have generative AI on their agenda, with one or two sessions planned before the year concludes.” This growing interest has led to a notable surge in adoption rates. According to research conducted by Capgemini, the proportion of large enterprises implementing generative AI has soared from 6% last year to an impressive 24% this year. Google’s Gemini AI is Getting Faster with Its Flash Upgrade
Despite this significant increase, the return on investment (ROI) from these implementations remains modest, ranging between 4% and 7%. Brier suggests that this relatively low ROI should not be viewed as disappointing. Instead, he sees it as an indication that we are still in the early phases of unlocking generative AI’s full potential. “If we recognize that this is merely the beginning—and I believe it is—we can expect to see much greater returns in the future. While some hype may surround this technology, there is substantial substance behind it. It’s only a matter of time,” Brier asserts.
